7 benefits of buying art online
In just a few years, new technologies have profoundly changed our consumption habits. And art has not escaped this revolution. Indeed, according to the latest report from Hiscox, the purchase of art online has experienced a sharp increase for several years.
The recent periods of confinement have also changed the habits of collectors. This new way of buying art offers many opportunities that prove to be complementary with traditional ways of buying. Discover in this guide all the advantages of buying works of art online:
#1 Transparency for a controlled budget
While it is sometimes difficult to access the price of an artwork in a gallery or at a fair, buying online has the advantage of displaying prices in complete transparency. Most online galleries offer searches based on a price range. So you can browse among artworks that exactly match your budget. In addition, freed from their infrastructure, marketplaces can offer more competitive prices and therefore more affordable.
#2 The psychological barrier is broken
Daring to push open the doors of a gallery or even negotiate the price of an artwork can be real obstacles for potential buyers. Buying online is therefore a comfortable and non-threatening way for some to acquire art. You can enrich your collection from home and not in the - sometimes - intimidating setting of a gallery or auction house. For those who would not be comfortable with the idea of negotiating, know that most platforms allow you to make an offer or negotiate for you au meilleur prix the chosen artwork.
#3 The geographic barrier is gone
While you can't consider visiting all the galleries around the world, especially at this time, not everyone lives near galleries to their liking. The works of artists also travel a lot. In addition, galleries cannot exhibit all of their artworks at once. It is therefore difficult to physically have the right timing ... With online shopping, you save time and it is art that enters your home.
#4 A big choice
From your computer, you have access to thousands of works of art. At your own pace, you can do research according to emerging or recognized artists, technique or medium in order to choose the perfect artwork. In addition, thanks to the infinite space offered by virtuality, marketplaces are able to offer a continual renewal of their works.
#5 Discover new artists
All good artists are not necessarily represented by a gallery. Moreover, more and more artists are choosing to bet on Instagram to make themselves known. They secure a strong audience thanks to a growing community. The purchase of art always begins with a research. Online, this process is then simplified and allows to discover new talented artists hitherto unknown.
#6 A new customer experience
With the advent of digital, buying art online has shaken up the habits of collectors. Its democratization in art has allowed buyers, as well as the new generation, to collect otherwise. In order to respond to the main drawback which happens to be not to see the work in real life, new customer experiences make it possible to meet these specific requirements. Marketplaces offer a zoom to better scrutinize the artwork or sometimes even the situation to visualize it in your interior.
#7 Careful delivery
One of the main obstacles encountered by online shoppers is the delivery method. With online purchase, you no longer need to travel, you have the option of having it delivered directly to your home. When buying, you can count on several guarantees. In particular the one that the gallery or the marketplace will take the greatest care in its handling and shipping. Your artwork will be delivered to your home without incident.
Thus, the digital age has more than shaken up the art world and its habits. An in-depth change in the market marked mainly by the digital switchover of large institutions but also by the arrival of new players such as Artsy (art platform with international galleries), Artsper (art platform with French galleries), Invaluable ( online auction platform), Singulart (platform for buying art from artists) or Avant Arte (creator of limited editions) to name a few. With its many opportunities, buying art online allows you to discover artists and especially support them. Thanks to marketplaces, it has never been easier to take your first steps in the art market.